This story fascinates me because it disconnects profit from self-interest.
That the profit motive is immoral is one of the most basic complaints about capitalism, but also one of the most fallacious. It misses the fact that profit is the source of process improvements that increase productivity. Instead of pretending to be psychologists whose theories depend on incentive networks, economists should talk more about the “process improvement motive,” or about profit as a business expense.
In any case, the notion that so-called public goods would not exist unless government provided them is thoroughly debunked. The singular role of government to serve as the producer of public goods is simply mythical.